The Importance of Point of Purchase Mats


Promotional material is an important part of any business.  It doesn’t matter whether you market on the internet, billboards, newspapers or magazines.  The most effective way of keeping your brand at the forefront of the customer’s mind is to have your logo and motto in a place where it’s seen often.  Whether you have mats with your company logo or pens and pencils for giveaways, having your logo somewhere that will be seen often will help to keep you in the customer’s thoughts.

Your Logo

Your logo should be something that really stands out and sticks in a customer’s mind.  This does not mean that it has to be flashy and overbearing, because sometimes, simplicity is the best choice.  Just look at companies like Nike and UPS.  Their logos are very simple and yet, almost every single American can identify the logo at first glance.


Customized Mats

A great way to have your company stand out in the minds of your customers is to utilize mats that are customized specifically for your business.  It may be a good idea to invest in mats adorned with your company logo and colors for the entrance and exit of your establishment, because they serve a dual purpose.  Firstly, they will help to keep dirt and debris out of the store if you choose an option such as textured dirt-trapping mats, and secondly, they will serve as the first thing that customers see when they enter your business place.  Whether people realize it or not, the more that they see something, the more it will stay in their subconscious.

Point of Purchase Mats

Another option that proves to be highly-effective when it comes to branding your business is the point-of-purchase (POP) mats. You’ve seen them when you go to the auto-body shop to the home improvement store. Product manufacturers choose to use this type of advertising, because it works. Not only are you seeing a brand’s logo or name when you are about to pay, but it also helps with subliminally instilling this image in your head for the next time you visit the establishment. By increasing brand awareness, manufacturers are able to make their brands more easily recognizable when customers return to the business since they’ve already familiarized themselves with the logo or brand name by seeing it on the POP mats.

How To Choose A Mat

When choosing a floor mat for your point of purchase area, you will need to consider the many different types of mats that are available.  Some of the most common choices are highly textured mats which offer durability, and then there are printed mats, which are unique and extremely customizable, depending on your needs.  Regardless of what type of mats you choose to go with, the important thing to remember is that you should have your logo and/or brand name to be on it. By going with high-quality custom mats, you can ensure that the mats will be able to withstand the wear-and-tear of daily foot traffic at the registers.

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